

The American migration to Xiaohongshu (RedNote) may be the craziest accidental cultural exchange ever.
Hundreds of thousands of users landed in an app not localized or in their language.
One day in, and it’s already considered rude not to subtitle videos in the other language. pic.twitter.com/eG08cH1ID9
— Olivia Moore (@omooretweets) January 14, 2025
Lmao at thousands of people downloading Rednote (the version of tiktok that is actually owned by China) to spite the U.S. government, finding themselves having lovely interactions with the millions of Chinese citizens on the app & inadvertently undoing decades of U.S. propaganda. pic.twitter.com/2OVe06tTpz
— abby (@abby4thepeople) January 13, 2025
What’s behind the surge in RedNote’s popularity?
Privacy and social media
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